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Cookie policy

Privacy policy

Privacy Policy

I. Basic Provisions

  1. The controller of personal data pursuant to Art. 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is ARKA SG, s.r.o., Company ID (IČ) 60740787, with its registered office at Špitálka 91/23, 602 00 Brno (hereinafter: "controller").
  2. The controller's contact details are

Address: Špitálka 91/23, 602 00 Brno Česká republika

E-mail: info@arkasg.cz

Phone: +420 543 210 715

  1. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  2. The controller has not appointed a data protection officer.

II. Sources and Categories of Personal Data Processed

  1. The controller processes personal data that you have provided to it or personal data that the controller has obtained in the course of fulfilling your order.
  2. The controller processes your identification and contact data and data necessary for the performance of the contract.

III. Legal Basis and Purpose of Processing Personal Data

  1. The legal basis for processing personal data is
  • performance of a contract between you and the controller pursuant to Art. 6(1)(b) GDPR,
  • the controller's legitimate interest in direct marketing (in particular for sending commercial communications and newsletters) pursuant to Art. 6(1)(f) GDPR,
  • your consent to processing for the purposes of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Art. 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services (zákon č. 480/2004 Sb., o některých službách informační společnosti), where no goods or services have been ordered.
  1. The purpose of processing personal data is
  • processing your order and exercising the rights and fulfilling the obligations arising from the contractual relationship between you and the controller; when placing an order, personal data necessary for successful processing of the order (name and address, contact details) are required; providing personal data is a necessary requirement for concluding and performing the contract, and without providing personal data it is not possible to conclude the contract or for the controller to perform it,
  • sending commercial communications and carrying out other marketing activities.
  1. The controller does not carry out automated individual decision-making within the meaning of Art. 22 GDPR. You have given your explicit consent to such processing.

IV. Data Retention Period

  1. The controller retains personal data
  • for the period necessary to exercise the rights and fulfill the obligations arising from the contractual relationship between you and the controller and to assert claims arising from these contractual relationships (for 15 years from the termination of the contractual relationship).
  • until consent to the processing of personal data for marketing purposes is withdrawn, for a maximum of …. years, if the personal data are processed on the basis of consent.
  1. After the retention period of personal data has expired, the controller will erase the personal data.

V. Recipients of Personal Data (Controller's Subcontractors)

  1. The recipients of personal data are persons
  • involved in the delivery of goods / services / execution of payments under the contract,
  • providing online store operation services and other services related to the operation of the online store,
  • providing marketing services.
  1. The controller does not intend to transfer personal data to a third country (a country outside the EU) or to an international organization.
  2. Services in operation providing marketing and support services
  • Google analytics - records cookies and website usage
  • Google Adwords - records cookies and website usage
  • Google Shopping - review request, records your e-mail if you consent during the ordering process
  • Heureka - records purchase conversions and e-mail for the "Verified by Customers" service
  • Zboží.cz - records purchase conversions and e-mail
  • Sklik - records cookies, website usage, purchase conversions

VI. Your Rights

  1. Under the conditions set out in the GDPR, you have
  • the right of access to your personal data pursuant to Art. 15 GDPR,
  • the right to rectification of personal data pursuant to Art. 16 GDPR, or restriction of processing pursuant to Art. 18 GDPR.
  • the right to erasure of personal data pursuant to Art. 17 GDPR.
  • the right to object to processing pursuant to Art. 21 GDPR, and
  • the right to data portability pursuant to Art. 20 GDPR.
  • the right to withdraw consent to processing in writing or electronically to the controller's address or e-mail stated in Art. III of these terms. You can withdraw your consent at any time in your own customer account.
  1. You also have the right to lodge a complaint with the Office for Personal Data Protection (Úřad pro ochranu osobních údajů) if you believe that your right to personal data protection has been violated.

VII. Personal Data Security

  1. The controller declares that it has taken all appropriate technical and organizational measures to secure personal data.
  2. The controller has taken technical measures to secure data storage and storage of personal data in paper form, in particular secured / encrypted access to the website, encryption of customer passwords in the database, regular system updates, and regular system backups.
  3. The controller declares that only persons authorized by it have access to personal data.

VIII. Final Provisions

  1. By submitting an order from the online order form, you confirm that you have read the privacy policy and accept it in its entirety.
  2. You agree to these terms by checking the consent box in the online form. By checking the consent box, you confirm that you have read the privacy policy and accept it in its entirety.
  3. The controller is entitled to change these terms. It will publish the new version of the privacy policy on its website and at the same time send you the new version of these terms to the e-mail address you provided to the controller.

These terms take effect on May 25, 2018.

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